Robert Ferrall

Thinking About Skipping Keyword Research? Think Again

Some website owners, particularly the novices who have just enough SEO and marketing know-how to hang themselves, think about skipping keyword research altogether, or at the very least -- waiting until after they've laid out the framework for their websit... Read >

Dangers of Improper Keyword Research

As many already know, keyword research is a vitally important part of a website's viability and long-term success. At least, where search engines are concerned. While keyword research itself is important -- just as important, if not more important, is k... Read >

Benefits of Keyword Research for PPC Marketing

When most website owners think about keyword research, they're thinking about finding the best keywords to use on their websites and in their search marketing campaigns. The benefits here are obvious for most somewhat-SEO-savvy website owners -- finding ... Read >

Should I Pay for a Keyword Research Tool?

On blogs, and on webmaster forums all around the planet, internet business owners ask about the differences between free keyword research tools and software, or web-based tools, that they have to pay to use. This question is more than fair, too, as many ... Read >

What is Keyword Research, and What Does it Do?

As a new website owner who is trying to learn the ropes of creating, optimizing, and promoting your website, you'll eventually stumble upon the topic of keyword research. Sure, you know it's important -- but what is it, and what exactly does it do? Wha... Read >

Keyword Research - Connecting with your Target Audience

Keyword research is a vitally important part of your website's marketing, whether you are running pay-per-click (PPC) ads, optimizing your website, or launching an off-page SEO campaign. In fact, proper keyword research should be the foundation on which ... Read >

Keyword Research Services - Are They Worth the Price?

As online business owners, we have a barrage of keyword research tools at our disposal -- free desktop software, free web-based tools, and paid versions of each of the above. In other words -- there are plenty of choices if we want to perform our own key... Read >

How to Benefit From Keyword Research

As a website owner, you've undoubtedly heard that keyword research is important. To be honest, the importance of proper keyword research cannot be understated -- it wields a great deal of power. Proper keyword research can help you focus your on-page SE... Read >

Do Free Keyword Research Tools Really Work?

A lot of website owners ask a common question when it comes to keyword research -- do free keyword research tools really work? This question is more than fair, as with most other things in life, and online -- you get what you pay for. While there are e... Read >